Franchise has many facets Expo Real Talk The mega chains explain the differences in their models
Magazin • 17.10.2013 • 7896
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Franchise has many facets

Expo Real-Talk: The mega chains explain the differences in their models

Franchise has many facets
17.10.2013

Munich. All global brands have meanwhile proclaimed their intention to expand by franchise. For them, the move harbours no risk. Yet much to their annoyance, this model still meets with opposition outside those countries with an Anglo-Saxon tradition. Economically stable Germany stands out here. On first glance, franchise systems differ only very slightly. For operators and investors though, it makes a substantial difference whether the franchisor focuses exclusively on the role of brand-provider and distribution partner or whether the company also provides operating expertise and financial assistance. Christian Walter, Managing Director of PKF hotelexperts Vienna, grilled the five big players in this segment - Accor, Choice, InterContinental Hotels Group, Marriott und Wyndham - at the "Hospitality Industry Dialogue" at the Expo Real.

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