Related Articles / In retrospect: This is how ArabellaSheraton started in 1998
Magazin • 1.1.2005 • 1711
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Germany's first co-branding

In retrospect: This is how ArabellaSheraton started in 1998

1.1.2005

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Munich/Frankfurt. Theoretically, ArabellaStarwood can operate and market all Starwood brands. But in practice, it is regulated. Its own core name Arabella will be kept in parts of the marketing. Southern Africa offers a lot of potential for expanding with many brands. The new joint venture profile also offers a lot of potential to new managers. Maria Puetz-Willems talked with Carsten Rath, Chairman of the Managing Board of Arabella Hotel Holding, about the details of the new agreement.

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