Growing through values
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Growing through values

Family Hotels: The Hochschober is both a disruptor and an innovator

Hochschober Outdoor pools_Chinese Tower_1920_16-9_c map
Embracing the new: the Chinese Tower in the background, built by Chinese craftsmen, once caused quite a stir in the village. Guests love this sanctuary of mental relaxation. In the foreground are the outdoor pools with lake views. / © map

Every spring, Karin Leeb and Martin Klein invest millions in their 116-room wellness hotel on the little-known Lake Turracher in Carinthia. The hotelier couple are disruptors and innovators in their own right - from the arena-style event sauna to AI, in online sales, on social media, and in their relationships with their 130 staff members.

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