HITT 2024 in Amsterdam: The Program

HITT 2024 in Amsterdam: The Program

Title: "Adapt and Transform: Mastering Hospitality ESG and Innovate with Hospitality Tech Labs"

HITT 2024 in Amsterdam: The Program


Engage, interact, question!

2 Days about Sustainability and Future-oriented Innovation.

Location: Mediamatic Amsterdam City


HITT Day 1, 17 June 2024 (Monday)

  • 10.00-11.00 Session 1 / Reality Check

Unifying Sustainability Approaches? Aligning Investor and Operator Objectives for Mutual Sustainability Benefits.This session takes a deep dive into the often-contrary perspectives of investors and operators within the hotel industry when it comes down to sustainability actions. Our goal is to find a path towards alignment of interests, particularly in terms of sustainable business practices with mutual benefit and growth.

Impulse Generators:

Ufi Ibrahim, Founder & CEO, Energy & Environment Alliance (EEA)

Luc Boschmans, Managing Director Hospitality, Tristan Capital Partners


  • 11.15-12.15 Session 2 / Legislative & Lateral Thinking

Sustainability beyond Greenwashing and Greenwishing. The EU Green Claims Directive seems poised to prevent the worst of corporate exaggeration about efforts to be sustainable. But what if not just preventing greenwashing, the Directive puts a stop to 'Greenwishing' and reveals the limitations of an approach to sustainability that relies on consuming different products rather than less? Do we need to be more radical and consider how we can derive different sources of value rather than further growth? Can tourism continue on a high growth path in a finite planet, or will it begin to lose its social license to operate?

Impulse Generator:

Prof. Graham Miller, Rodrigo Guimarães Chair & Professor of Sustainable Business and Academic Director for the Westmont Institute for Tourism and Hospitality at Nova School of Business and Economics, Lisbon

12.15-13.30 LUNCH - delicious, regional, sustainable, plant based

  • 13.30-14.15 Session 3 / Face the Risk

Preserving & Improving Assets: Mastering Risk Assessment, Building Resilience and Arranging Contracts. The impact of Management, Lease, Franchise and Third Parties.

Impulse Generator:

Heidi Schmidtke, Managing Director & Head of Operator Selection EMEA, JLL Hotels & Hospitality Group

  • 14.30-15.45 Session 4 / Circular Economy

Adding value through lasting materiality and circularity. Make more use of our natural resources in the lifecycle of a hotel, identify new ways of design, and increase the value chain. Learn with two specialised solution providers: The Dutch register for products and material and the US-based Product Intelligence company providing data and analytics to guide hotel design and purchasing.

Impulse Generators:

JoAnna Abrams, Founder & Chief Excecutive Officer, MindClick

Pablo van den Bosch, Director & Co-Founder, Madaster Netherlands

Gesa Rohwedder, Associate Partner & Head of Hospitality Europe, Drees & Sommer

15.45-16.15 COFFEE BREAK

  • 16.15-17.15 Session 5 / The Target

Mission Net-Zero: Tools and Tactics to Endorse Sustainable Building. Lots of talks about Net Zero, but we need to walk! This session explores the pathway to achieving net-zero carbon emissions. We will examine sustainable strategies across construction and renovation processes, focusing on projects that stand as benchmarks of a net zero, fully circular, and possibly regenerative life cycle.

Impulse Generator:

Julia Wein, Operational Lead, CRREM / Carbon Risk Real Estate Monitor

  • 17.15- 18.00 Conclusion Day 1

Today's learnings. Wrap-up with Prof. Dr. Willy Legrand

Followed by

River Cruise & Get-Together on the ship "Docks 3". Together we walk to the nearby Pier 14. We set sail at 6.30 pm for a relaxed cruise on the River IJ, with sundowner drinks and a buffet. Return around 10pm.


HITT Day 2, 18 June 2024 (Tuesday)

  • 9.15-12.30 Session 6 / Inspiration

Embrace Technology and Innovation in a series of impulses and debates: Everything in Flux - engage in the open discussions with experts from science and research.

Impulse Generators:

Prof. dr. ir. D.A. (David) Abbink, Full Professor Human-Robot Interaction & Initiator of Future of Work, Delft Technical University - on the future of work and the collaboration of robots and humans

Prof. Dr. Alexander Lennart Schmidt, Professor Technological Innovation, Hotelschool The Hague - on Automation, Augmentation, Disruption and Sustaining Innovation (incl. best practice)

Sylvain Morgaine, Vice President Innovation Lab, Accor - on new Hotel and Room Experience, Mobility and Travel

Matt Welle, Chief Executive Officer, Mews - Tech Trends from the perspective of a Unicorn

12.30-14.00 LUNCH - delicious, regional, sustainable, plant based

  • 14.00  In the spotlight: Sustainable Hospitality Challenge

Students present innovative ideas of the Leading Global Student Challenge, a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality.


Paul Griep, Director of Industry & Alumni Relations and Lecturer, Hotelschool The Hague 

14.45-15.00 COFFEE BREAK

  • 15.00-16.00 Session 7 / Data

Numbers Don't Lie: Ensuring Credible KPIs & Right Tech Solutions for Hotel Operations and Investments. From verifying hotel KPIs to selecting the right technology for ESG reporting, it is time to get insights moving forward while also navigating the complexities of the EU Corporate Sustainability Reporting Directive (CSRD). Expect an enlightening overview suitable for both hotel operators and investors.

Impulse Generator:

Alina Arnelle, Chief Sustainability Officer, BeCause - A Sustainability Data Management Hub

  • 16.00 Wrap-up

Today's learnings. With Heleri Rande

HITT 2025: What's next? With Maria Pütz-Willems

Followed by a Farewell:

Just a five minute walk away, across the bridge behind the barn , we'll have a farewell snack and drink at Kanteen25.

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