HITT 2025: Nature's wake-up call, a call to rethink

HITT 2025: Nature's wake-up call, a call to rethink

The program is set! Guests: Passionate experts in larger discussion panels

HITT 2025: Nature's wake-up call, a call to rethink
How can nature, project development and tourism growth be combined? A key question of the HITT. / © getty images, unsplash

The event location in Brussels has long since been decided, now the title and programme of the 8th HospitalityInside Think Tank (HITT) on 26/27 May 2025 follow: "Nature's Appeal: Can Hospitality be regenerative? Risk, Resilience & Innovation." Here are the contents; the names of the experts will follow shortly. Registration is open! 

Location:

Tour & Taxis, Avenue du Port, 86c 1000 Brussels

The creative space for the think tank: "Produits Dangereux" were once stored here.

The creative space for the think tank: "Produits Dangereux" were once stored here.Tour & Taxis

The creative space for the think tank: "Produits Dangereux" were once stored here.


Located in the heart of Brussels, Tour & Taxis is much more than a historical landmark that was once built as a logistical transshipment centre. Today, the revitalised industrial site is a colourful mix of experiences, art exhibitions, cultural events and local markets, as well as gourmet restaurants, eateries and bars. Tour & Taxis is creating new neighbourhoods through housing, culture, offices and public services - a refreshing alternative for people in search of new experiences.



The HospitalityInside Think Tank is an English-language event with around 60 participants. 


26 May 2025:
PROGRAM DAY 1, Sustainability

Moderated by Prof Dr Willy Legrand

10.00 Registration/Warm-up

10.30 Welcome 

10.30-11.00 Keynote: Where will tourism go? About the future frame of tourism. 

11.00-11.15 COFFEE BREAK

11.15-13.00 Nature at its tipping point: "I can't eat a golf course."
Climate change is having a profound impact on nature and biodiversity; conversely, the loss of biodiversity exacerbates the climate crisis. More than half of global GDP, or around 44 trillion US dollars, is assumed to highly depend on nature and its ecosystem services. How do we protect nature and adapt investments, buildings, infrastructure and travel flows in resort destinations and in urban environments?
Group discussion.


13.00-14.30 LUNCH BREAK

14.30-15.30 The new blend of planning and developing: "Create sustainable hotels along infrastructure corridors." Hotels and Tourism become increasingly dependent on transportation, agriculture (food), supply, distribution.
Group discussion.


15.30-16.00 COFFEE BREAK

16.00-17.00 Financing sustainable hotels and resorts: "Put nature on the balance sheet!" The legal side of Biodiversity.

17.00-18.00 Learn from Failures! In a world driven by innovation, failure often carries a stigma. This session delves into the transformative potential of embracing failures in the hospitality industry. Through thought-provoking insights and real-world examples, we'll explore how a culture of accountability, reflection, and experimentation can drive growth and inspire bold, creative solutions.


18.00 Conclusion & What's next?

END Day 1 – followed by the Get-together

The revitalised Tour & Taxis site: a mix of business, living and social interaction.

The revitalised Tour & Taxis site: a mix of business, living and social interaction.Tour et Taxis

The revitalised Tour & Taxis site: a mix of business, living and social interaction.




27 May 2025:
PROGRAM DAY 2, Innovation

Moderated by Heleri Rande


9.00 Welcome & Wrap-up


9.15-10.00 Creative tension exercise


10.00-11.00 Topic tbd


11.00-12.00 AI and the Future of Human Hospitality Work. Hype or reality? This session explores the intersection of AI and human-centred service, examining how intelligent systems are reshaping the way we work, interact, and innovate. Key topics include the potential of human-AI collaboration to enhance productivity, the adoption of AI-powered tools such as chatbots and service robots, and the ethical considerations surrounding their use. The discussion will also address how AI can support sustainability, improve guest experiences, and redefine the employee journey within hospitality.

12.00-13.30 LUNCH BREAK

13.30-16.30 Sense and nonsense from AI. Listen and learn to manage Artificial Intelligence and Technology in two intensive discussions.


Moderators: Prof Dr Alexander Schmidt & Heleri Rande

Part 1: IT Applications – Unlocking Solutions for Hospitality. This segment examines real-world applications of technology by hotel operators and investors, with a focus on whether unified software solutions can effectively bridge the gap between operational companies and property ownership. Practical insights and case studies will highlight the successes and challenges of integrating cutting-edge technology across various business pillars.

Flying Coffee Break


Part 2: AI in Action – Threat or Support? This session dives into the balance between technology and the human touch in hospitality. From leveraging AI to improve operational efficiency and training methods to exploring VR applications and robotics in service delivery, this discussion will uncover best practices for harnessing AI’s potential. Practical examples of innovative employee programs and tools will be shared, illustrating how technology can create more meaningful and motivating work environments while maintaining the essence of human hospitality.


16.30-17.00 Conclusion & What's next?


END Day 2 - Farewell 


REGISTRATION IS NOW OPEN! The Early Bird rate runs until 28 February.


A heartfelt thank you to our loyal sponsors for their HITT passion!




Touching on the United Nations themes 2025

The themes of HITT 2025 touch on all four "International Years" that the United Nations has proclaimed for 2025.

  • The International Year of Quantum Science and Technology
  • International Year of Cooperatives
  • International Year of Glaciers' Preservation
  • International Year of Peace and Trust

2027 has been designated the International Year of Sustainable and Resilient Tourism.

Verwandte Artikel

HITT 2025: Biodiversity and infrastructure

HITT 2025: Biodiversity and infrastructure

14.2.2025

Nature sounds the alarm. Green switches to red. How can biodiversity, infrastructure and tourism investment be reconciled? The HospitalityInside Think Tank (HITT) in Brussels will be looking for solutions on 26-27 May 2025. Many people are not yet aware of the topic itself, including investors and developers in the hospitality industry.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","cp-paywall-state":"free","x-forwarded-for":"18.218.110.116","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"18.218.110.116"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1