MARKETING / Half of the time inside the hotel - Homosexuals and lesbians represent strong target groups in tourism
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Half of the time inside the hotel

Homosexuals and lesbians represent strong target groups in tourism

Salzburg. Be it organised gay weeks, garish parades or homosexual togetherness: the homosexual-lesbian community, which is both keen to travel and free-spending, is highly sought after by the tourism industry. The Americans have meticulously analysed the market in the meantime, while more and more destinations discover the new clientele in the German-speaking countries, and adjust themselves to it with event weeks and street parties. The hotel industry strongly benefits from the new development.

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