HI+

Holiday Inn Express and Best Western VIB: The first room impressions

4.3.2015

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

Best Western in Germany: With new design programme

12.2.2015

Eschborn. Once again, Best Western's German division Best Western Hotels Deutschland GmbH has increased its number of hotels to more than 200 properties and reports a clear plus in turnover. The group has started a global design programme for all hotels and remains very secretive about its new Vib brand.

Copy & Paste

5.2.2015

Wiesbaden. Everybody is longing for lifestyle. It sounds like a fun, comfortable, and fashionable life – and the hotel is the perfect stage for it. Moreover, the term is wonderfully vague and can be adapted to any lifestyle mood in any country. This is probably the reason why the chains are now flooding the market with new labels in increasingly shorter intervals. In reality, they do not provide much individualism but empty, interchangeable catchwords instead. Our comparison shows: The creativity of the inventors of lifestyle brands can be reduced in brief to "copy & paste". And everything started so honestly once.