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Protests, resets, lawsuits - a whole new world of hospitality
Dear Insider,
How do you push the quality of hotels? Turkish authorities close (4,000) hotels without warning, Morocco gives hotels, apartments, riads, bivouacs and other accommodation providers two years to improve their product and services, including security and fire safety. 800 criteria must stand up to a mystery check. The North African country is set to become a high-end destination, and not just because of the 2030 FIFA World Cup. This will be tough, especially for small family businesses.
I can only imagine the outcry if such an announcement were made in Central Europe. Who identifies the "hotel ruins" in this region? I don't know anyone. Tens of thousands of accommodation businesses are probably wasting away in every country. On the other hand, the wealthy countries are world champions when it comes to announcing new hotels.
Turkish hoteliers are frustrated because the looming summer drama is becoming existential. However, the authorities are also insisting on a "reset" here. Investors, operators and guests have been hit very hard. Sarah Douag shows both "transformation models". Just crazy.