Hot HOT premiers and cool topics from the future

Hot HOT premiers and cool topics from the future

Maria Pütz-Willems

Dear Insider, 


Just four days to go until Paris. And it’s set to reach 35 degrees there, in keeping with the HOT. Hotels Tomorrow celebrates its premier. The last weeks have been intense in the background, with many registrations coming in at the last minute. The level of the 48 speakers is high yet varied - take a look at the program. Over 100 companies from around 20 European countries will be attending. Keep your fingers crossed for the "3M's" (the founders Maria, Marius Gomola and Marc Werner)! www.hotelstomorrow.eu 


Do you already know? The hotel industry is to blame for over-tourism! For Airbnb founder Brian Chesky, this is quite clear. And Airbnb can't help the housing shortage either. He feels unfairly treated. Researchers are now strongly opposing this with facts and figures. In Paris alone, Airbnb occupies around 4% of apartments, and the figure around the Louvre Museum is already 15%. Across Europe, municipalities and governments are now pointing the finger at the supposedly 'social provider' under the untouchable umbrella of the "sharing economy". What a beautiful name, what a fake story. 


I wonder if Airbnb already has voicebots that can be used to collect bookings even faster? More and more travellers are making friends with this AI voice and enjoy making online bookings verbally. The voicebot has overtaken the chatbot. Our new author Catherine Bouchon will be researching the topic of AI intensively for us in future. 

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Protests, resets, lawsuits - a whole new world of hospitality

Protests, resets, lawsuits - a whole new world of hospitality

20.6.2025

Dear Insider, 


How do you push the quality of hotels? Turkish authorities close (4,000) hotels without warning, Morocco gives hotels, apartments, riads, bivouacs and other accommodation providers two years to improve their product and services, including security and fire safety. 800 criteria must stand up to a mystery check. The North African country is set to become a high-end destination, and not just because of the 2030 FIFA World Cup. This will be tough, especially for small family businesses. 


I can only imagine the outcry if such an announcement were made in Central Europe. Who identifies the "hotel ruins" in this region? I don't know anyone. Tens of thousands of accommodation businesses are probably wasting away in every country. On the other hand, the wealthy countries are world champions when it comes to announcing new hotels. 


Turkish hoteliers are frustrated because the looming summer drama is becoming existential. However, the authorities are also insisting on a "reset" here. Investors, operators and guests have been hit very hard. Sarah Douag shows both "transformation models". Just crazy.

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