HI+

Hotel world today: creative and challenging

2.8.2018

Dear Insiders,
This summer, over 13 percent more Chinese tourists will visit Europe than in the previous season. More and more come as individual travellers – and in future will only head to places where WeChat Pay, Alipay or UnionPay are accepted and where bookings are taken beforehand. Queueing in front of Neuschwanstein Castle for a ticket? That just provokes laughter. Those in this part of the world not accepting the mobile payments used in China will be scrubbed from tour lists. All experts agree here.
Sarah Douag describes who is behind the three payment providers, how their systems work and how difficult hoteliers are finding their incorporation. Louvre Hotels are the most advanced in their use, followed by Marriott and AccorHotels. Sarah also interviewed the Amsterdam-based company NextportChina about how Western companies can expand their online presence in China. Before the Chinese book their trip at all, they read about the experiences and tips from all their friends on the net. "Social commerce" is the magic word in this new game that is placing many western hoteliers under pressure.
And did you know? Conservatives spend more money on their status. Tests with luxury cars, eyewear, headsets – these products all revealed large differences to liberals. Empirical research in France now for the first time shows how political ideology determines the purchase of luxury goods.
And here the weekly AccorHotels news: Sébastien Bazin has acquired yet another brand – this time not in France, but in the US. Not a large, but certainly an important deal. At least he’s keeping his hands off KLM.
The twist in the Hyatt NH Minor game last week seemed odd: Just as Hyatt makes a 100% takeover offer for NH, the former buyer Minor International surprisingly confesses that it had purchased further shares in NH. Is that really coincidence? Hyatt is neither short-sighted nor naive. But it is always creative: Hyatt’s loyalty programme members can as of immediately fall back on the boutique hotel pool of Small Luxury Hotels.
Design Hotels, Hyatt, Meliá and Motel One have published their results for Q2 and H1 2018. Current figures are also available on the new hotel real estate transactions in Rome. And Horwath looks at the underestimated wellness hotels in a study, whilst HRS offers SMEs a free booking platform. Big news from the messenger world: From 2019, WhatsApp will introduce advertising and make companies pay for communicating with their customers.

With this diverse range of subjects, we say goodbye today before our two-week summer break.
Our office will be open again from 20 August, the next edition will be published on 24 August. Because then it’s Friday again.

Yours, Maria Puetz-Willems & the hospitalityInside team

Your opinion? maria@hospitalityInside.com

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