Hotels Tomorrow? Premiere went well

4.7.2025

Dear Insider,

It's been a hot week in Paris, but the heat will pass and Hotels Tomorrow will stay! Yes, there will be a 2nd edition of HOT in 2026, again in Paris! We are now in the process of agreeing the date. After so many positive reactions, tips and fortunately also critical comments, we will continue to sharpen the profile of the "Unconference". Marius, Marc and I (the 3 founder M's) would like to take this opportunity to thank around 180 guests from 100 companies, 24 countries and of course our 48 experts and speakers, who have placed in us a great amount of trust with their reputation and knowledge. And of course this also applies to our international sponsors from the world of investors and operators!

HOT No. 1 was more than just a networking event, writes my colleague Beatrix Boutonnet in her summary today, it was "a necessary orientation point in an increasingly complex world - with honest analyses, courageous demands and a clear goal: to actively shape the future of the - European - hotel industry." Our authors have picked out trends and statements from the discussions; more in-depth information will follow. You are used to this from hospitalityInside. We are pleased to present this first editorial summary of the first HOT today IN FRONT OF the paywall. Simply forward it on to others if you wish. And we are also happy to give you access to an extensive picture gallery.

Europe's most expansive hotel group is the Revo Hospitality Group from Berlin. The new strategy was presented to the first HOT guests at the H4 Hotel Wyndham Paris Pleyel on Sunday evening. The Lease-Lover switches to Franchise. CEO Ruslan Husry explained the details in a HOT panel discussion and I was able to ask him additional questions about the financing; you can find his answer in the video below the article.

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Hot HOT premiers and cool topics from the future

27.6.2025

Dear Insider,

Just four days to go until Paris. And it’s set to reach 35 degrees there, in keeping with the HOT. Hotels Tomorrow celebrates its premier. The last weeks have been intense in the background, with many registrations coming in at the last minute. The level of the 48 speakers is high yet varied - take a look at the program. Over 100 companies from around 20 European countries will be attending. Keep your fingers crossed for the "3M's" (the founders Maria, Marius Gomola and Marc Werner)! www.hotelstomorrow.eu

Do you already know? The hotel industry is to blame for over-tourism! For Airbnb founder Brian Chesky, this is quite clear. And Airbnb can't help the housing shortage either. He feels unfairly treated. Researchers are now strongly opposing this with facts and figures. In Paris alone, Airbnb occupies around 4% of apartments, and the figure around the Louvre Museum is already 15%. Across Europe, municipalities and governments are now pointing the finger at the supposedly 'social provider' under the untouchable umbrella of the "sharing economy". What a beautiful name, what a fake story.

I wonder if Airbnb already has voicebots that can be used to collect bookings even faster? More and more travellers are making friends with this AI voice and enjoy making online bookings verbally. The voicebot has overtaken the chatbot. Our new author Catherine Bouchon will be researching the topic of AI intensively for us in future.