Hotels as a Service and more: Tech is driving the turning point

6.6.2025

Dear Insider,

After the HITT now comes the HOT! The play on these abbreviations for the HospitalityInside Think Tank and the new Hotels Tomorrow format is pure coincidence... Our in-house event, this year in Brussels, has found a knowledge-hungry community over the years. This can also be read in Sylvie Konzack and Sarah Douag's summary of our 2nd HITT Day, the Innovation Day, which was dedicated to "emerging technologies" - AI, virtual reality and voice bots. Change is here: From tools to a new mindset. We are making this contribution FREE again today - sharing is caring!

At Hotels Tomorrow (HOT), I am one of three founders, each of whom brings different talents and contacts to the table. We, the "3 M's" (Marius, Marc, Maria) are breaking new ground with this "Europe" idea - at an unintentionally perfect time. Looking forwards and backwards: HospitalityInside is now 20 years old - on the basis of quality and its reputable network. That is also the aim of HOT. The geopolitical turbulence is even helping us. And we are happy to help the industry. That's why today I've described the background to HOT and the path to the hotels of tomorrow (see Home). There are only three weeks left until Paris, set a new course with us! The program has gained weight. www.hotelstomorrow.eu

Technology has become a disruptor, first questioning everything and then rebuilding it. This is exactly what hotel career changer Martin Kemmer has done: Yesterday, he and his managing director partner Daniela Schade launched "9dots" in Berlin: a system platform that enables helpless individual hotels and frustrated franchisees to digitise their hotels. You can choose from over 100 modular software and tools and still remain the host. "Hotels as a Service" is the new term. We are pleased to be able to present a promising model to you in detail this morning, including prices and calculation examples.

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Hospitality has the right DNA

30.5.2025

Dear Insider,

With our 8th HITT Think Tank in Brussels this week, it also felt like our 8th HITT patchwork family was created. It is rare for colleagues, business partners, scientists, lateral thinkers and other newbies to be so intense, critical and informal. We laughed a lot and listened intently again. The sustainability experts as well as the investors and operators took the opportunity to dictate their specific criticism of policy and legislation in Misa Labarile's notebook. The Policy Officer of the EU Commission, specialised on tourism, wrote a lot. We will continue to foster this exchange at HITT.

The theme of the first day was "Regenerative Hospitality": This is a long healing process for nature and the environment and not a trigger for rapid CO2 reduction in a building. It's much more about networked thinking and also very much about social issues. The hospitality industry should be able to keep up. Like no other sector, it has the right DNA for this process!

On six exciting pages, Sarah Douag summarises the hurdles and opportunities - all live quotes from the passionate experts and knowledge-hungry participants. We are putting the article IN FRONT OF the paywall today - so you can send it around the world. Sharing is caring! - We will report on Day 2, Innovation Day, next Friday. Click on the vivid photos of HITT 2025 today.