IHG, Radisson: CEOs under tech pressure

London. Occasionally, the industry practices brand bashing, but the flood of brands cannot be stopped, said Robin Rossmann, Managing Director at STR London, at the 30th European Hotel Investment Conference in London last week. "Our data say that people love brands." 60 percent of 100,000 new hotels belong to brand companies. This way, they are a bigger growth driver than independent hotels. Current figures and facts from STR.