Iis Tussyadiah is Professor of Intelligent Systems in Service, Dean of Surrey Business School, and Fellow of the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey.
Iis conducts research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. She investigates the applications and implications of artificial intelligence and is an advocate of utilising technology to forge new pathways to a better future.
Her current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. She has received research funding from research councils, charity (e.g., Leverhulme Trust), and industry, including a project on data privacy in travel sector funded by EPSRC. She was a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021 and 2022 and awarded Honorary Doctorate in Business Studies by University of Eastern Finland in 2024.
Iis served as President (2018-2020) after previously being Vice President (2014-2017) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and is a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Iis also served as a member of Advisory Group for World Economic Forum's Travel & Tourism Development Index (TTDI) 2024 and TTDI 2021.