Innovation? Pure theatre
Consultant A. Osterwalder on the gap separating managers and innovators
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Disruption: The great misunderstanding
Vienna/Cambridge. Harvard Professor Clayton Christensen is considered the father of the theory of "disruptive innovation". Today, hardly any other term is more commonly misused in the field of management. For the professor, Uber and Airbnb are not disruptive companies. Baerbel Schwertfeger met the renowned management expert at the "Global Drucker Forum" in Vienna. For him, there are three kinds of innovation. He recommends that successfully established companies found a disruptive parallel organisation.