Israel wants tourists to return now
Many hotels record almost normal business, but with different guest groups
Autor
Sylvie Konzack
studied media science, then immediately co-designed hotel trade media and took responsibility for publications. Her favourite topics include Bleisure Travel and Serviced Apartments.
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Growing despite various crises
Tel Aviv. As Israel marks its 75th anniversary, the plan was to go full throttle after Covid to build on its pre-Covid successes. Yet today, the country faces deep divisions and is torn over the planned judicial reform. In the background, however, the tourism minister, the hotel association and the hotel operators are sticking closely together and believe in continued dreamlike tourist increases simply because of the flourishing, record-breaking domestic tourism. Incentives are still available for investors.
The goal: twice as many tourists
Tel Aviv. Israel's Ministry of Tourism has announced the ambitious goal of attracting 10 million incoming tourists to the country in five years' time, which would be more than twice the record high figure of 4.5 million registered in 2019. Israel is now luring international hotel operators and investors with high multi-million sums and incentives. A mega-pipeline is building up that, if fully realised, would increase the country's room capacity by a quarter.