A summer drama is looming in Turkey: the authorities are reviewing the closure of 4,000 hotels. Some hotel experts and the media believe the 2025 season is under threat. German tour operators are not affected.
Issue from 6.6.2025
Hotels as a Service and more: Tech is driving the turning point
Dear Insider,
After the HITT now comes the HOT! The play on these abbreviations for the HospitalityInside Think Tank and the new Hotels Tomorrow format is pure coincidence... Our in-house event, this year in Brussels, has found a knowledge-hungry community over the years. This can also be read in Sylvie Konzack and Sarah Douag's summary of our 2nd HITT Day, the Innovation Day, which was dedicated to "emerging technologies" - AI, virtual reality and voice bots. Change is here: From tools to a new mindset. We are making this contribution FREE again today - sharing is caring!
At Hotels Tomorrow (HOT), I am one of three founders, each of whom brings different talents and contacts to the table. We, the "3 M's" (Marius, Marc, Maria) are breaking new ground with this "Europe" idea - at an unintentionally perfect time. Looking forwards and backwards: HospitalityInside is now 20 years old - on the basis of quality and its reputable network. That is also the aim of HOT. The geopolitical turbulence is even helping us. And we are happy to help the industry. That's why today I've described the background to HOT and the path to the hotels of tomorrow (see Home). There are only three weeks left until Paris, set a new course with us! The program has gained weight. www.hotelstomorrow.eu
Technology has become a disruptor, first questioning everything and then rebuilding it. This is exactly what hotel career changer Martin Kemmer has done: Yesterday, he and his managing director partner Daniela Schade launched "9dots" in Berlin: a system platform that enables helpless individual hotels and frustrated franchisees to digitise their hotels. You can choose from over 100 modular software and tools and still remain the host. "Hotels as a Service" is the new term. We are pleased to be able to present a promising model to you in detail this morning, including prices and calculation examples.
Fred Fettner's article this week is along the same lines: Austrian hotels are only moving between the extremes; earnings and investments are falling. Digital also plays a huge role in this search for solutions - but so does creativity.
New scenarios play out on the market every week: Tourists and hoteliers in Turkey fear a summer drama. The authorities want to revoke the licenses of over 4,000 hotels. In the USA, experts are revising growth downwards - no wonder. On the other hand, Spanish tourism is flourishing all the more vigorously; this was even worth a report in the WTTC. Arabella Hospitality can also confirm this for its three hotels in Majorca and has exclusively given us even more good figures for the 2024 financial year.
From ESG & Co: A new global tracker helps to make ESG guidelines easier to understand and new global alliances were formed at a mega sustainability conference in Hamburg.
Our News Mix is also growing every week and continues to convey a feeling of growth. At the German Tourism Industry Day this week, our Berlin political columnist Frank Tetzel shook his head again though: There were many new faces after the change of government, but nobody wants to take responsibility.
Finally today: Smile at the "pretty toiletty" or the bubble suites on the Alpine meadow.
Yours, Maria Pütz-Willems
Editor-in-Chief
3 weeks to go till the premiere of Hotels Tomorrow - Will you be there?
The path to the future of the hotel and hotel investment industry is currently forging a new way forward – via Paris and "Hotels Tomorrow" (HOT). The doors to the new (Un)conference will open in three weeks, on 30 June/1 July, at the Pullman Paris Tour Eiffel. The road to get there was fraught with obstacles, but the vibes for something new are pulsating. Focusing on Europe was simply "hot", perfectly in tune with the zeitgeist. Have you registered yet?
Families and franchisees manage operations and administration with 9dots
The "Hotel as a Service" was launched yesterday: Individual and franchise hotels select the service packages relevant to them from 9 modules on a new tech platform, which in turn draw on more than 100 licensed software solutions and tools. This means that even the less experienced hotelier can manage the entire operation, including in-house administration. "9dots", developed by Martin Kemmer, Place Value, could be a game changer.
Austria: Declining earnings and investments - where are the solutions?
For the first time, Austria's hotel industry did not make it: In 2024, the increase in earnings could no longer keep pace with the willingness to invest. Young hoteliers are opposing this: They want to win their guests through creativity. At the same time, chains are pushing into the Alpine region with new concepts. And investors are complaining about major hurdles.
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