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Italy fights its way through the crisis

Despite concerns, hoteliers see new niches and discover sustainability

Religious holidays are one of the niche products experiencing strong growth in Italy. / © Paula Flan, Pixabay

26.1.2024

Italy's tourism figures are better than before the pandemic, mainly due to international business. But operators are groaning under the crisis-ridden economy, and experts see a more difficult situation than with Covid-19. Hotel operators want to make their hotels more attractive with sustainability. And two niches show real potential.

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Autor

Massimiliano Sarti

is our Italy correspondent since 2013, a profound hotel and tourism journalist always carrying the Dolce Vita in his luggage.

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