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Italy's Alpitour World in transition

Perhaps Alpitour's most beautiful hotel: the Donna Camilla Savelli VRetreats in Rome. / © Alpitour World

23.1.2026

The Italian holding company Alpitour World controls the hotel brands Voihotels and Vretrats. It looks back on a history spanning almost 80 years. Now, there appears to be movement in the holding company's five divisions. The new Group GM is probably just the beginning.

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Growing further with the hotel business

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The Italian Alpitour World group accelerates its development plans for its hotel brands Voihotels and VRetreats and continues to seek financiers, also for locations in the most important European cities. This is new. The holding does not lack financial strength: it will probably end this year with a turnover of 2.4 billion euros. It also wants to make greater use of the other divisions for its hotel expansion, including the tour operators as well as its own airline. The hotel business is one of the valuable pillars.