Dear Insiders,
July and August are approaching, the travel months of the year. The Delta variant is equally mobile and fears of a relapse into restrictions and quarantines circulate. Hoteliers in the Balearic and Canary Islands will be hit again. In Menorca, for example, everyone is desperately waiting for the British: They make up 80% of the tourists there. Positive news from Italy: Some regions report "sold out", at least for the month of August. Beatriz de Lucas and Massimiliano Sarti let us know how the season is going.
Such contradictions are probably the norm at the moment; there is still a long way to go before we can speak of safe travel in Europe. The EU Covid certificate, which is supposed to make life easier for travellers from next Thursday, has also not yet been implemented in all member states. There is also a six-week transition period here.
In Switzerland, too, not everything is fixed yet. From tomorrow on there will be more relaxation and entry permits for third countries, but only for those who are vaccinated and not for those who have recovered from infection or who only have tests to show. Another small detail that makes a big difference in everyday life...
In Switzerland, by the way, the para-hotel industry will catch up significantly with the classic hotel industry this year: While bed & breakfasts, mountain huts, campsites and youth hostels suffered greatly in 2020, the increase in bookings is now exhilarating. According to one study, self-catering accommodation in the mountain region of Andermatt has even caused property prices and rents to shoot up. Macy Marvel provides facts and figures.
It's nice when business is good. But employees are lacking everywhere. The "employees recruit employees" model offers an opportunity to find employees faster and with even better qualifications. Ask your employees to post job openings on their own social media channels! It works, the technology and healthcare industries are already demonstrating it. Frequent personnel changes can even become an advantage! The hotel industry is ideal for this, Thomas Bittner says encouragingly, an experienced organisational psychologist, and has benchmarks to back up his statement.
Creditreform has certified that the industry has a high risk of insolvency, but two specialist lawyers dismiss the warnings: No insolvency tsumami currently in sight in Germany! However, it can still happen if the over-indebtedness increases in the next few months.
The pandemic hit hard: The top 50 hotel brands recorded massive losses in brand value last year. It fell from $70 billion to $47 billion. Hilton remains the best in the loss year. We bring you further reports on the capitals of the four Nordic hotel markets, on the repositioning of the operator Primestar and, of course, lots of information on the market.
And last but not least, it's "Urban Hospitality under Fire"! Not today and here, but on 14 September during our Think Tank. Gesa Rohwedder, Head of Hospitality at Drees & Sommer, will discuss Mixed Use and new hotel concepts with the participants, combined with an exclusive live premiere: She presents a demonstrator that can be used to plan "mixed use concepts" digitally. More on this on page 1!
Munich Trade Fair has also extended the registration deadlines for exhibitors to 30 June. So you still have a chance to enter the "World of Hospitality" 2021 for a reasonable registration fee!
Yours, Maria Pütz-Willems
editor-in-chief
Your opinion? maria[at]hospitalityInside.com
