HI+

Kempinski, Gen Alpha, Co-Living: Everything has its time

13.6.2019

Dear Insiders,
I’ve been very pleased with all the feedback we've received since Tuesday. There was praise for the unemotional, factual coverage of the CEO change at Kempinski Hotels and thanks for "not getting drawn in to the mudslinging". Managers of other hotel groups appreciate our efforts to bring clarity to difficult issues – they follow the change with collegial interest and still have questions that we cannot yet answer today. Martin Smura can do that best himself. We remain true to our line and will continue to accompany Kempinski's development in the next era. And will do so calmly as things unfold.
Now a quiz question: What do you call the children of Millennials? Gen Alpha – or iGeneration. These are the children born after 2010 and who already glean all their knowledge from the Internet. In 2025 – six years from now – there will be two billion of this extremely tech-savvy generation in our midst. As things stand, 9-year-olds already exert a massive influence on where the family takes its holday: They decide on location, experiences and the budget mum and dad have to set aside. Sarah Douag presents the figures and the preferences of this Gen Alpha.
The co-working market in Europe is growing, BNP Paribas reported yesterday. Susanne Stauss took a look at the many "co's". She reveals how co-working and co-living are beginning to merge – paired with whole lot of community actionism. That is: The bed should be right next to the "desk", and if there's no action or networking in the evening, the nomad simply moves on. Providers brutally exploit their insatiable appetite for socialising: A sparsely furnished room of just 10 sq.m. in a shared flat costs can cost EUR 469 per month. For 25hours CEO Christoph Hoffmann this "co"-hysteria is nonsense. As he sees it, hotels can live also without the "co".
In the stable German market, the value of the hotel has reached a new record, above all in the upscale segment. In other news: This was the finding of an analysis by two investment companies. In their third survey on digitalisation, the hotel associations in Germany and Austria discovered that the hotel industry has finally woken up to the urgency of this issue. Scandic is now looking for employees by means of video application; and a third hotel is being built at the Gardaland Resort. And as always, various personnel information and our mixed market news completes our issue.

Yours, Maria Pütz-Willems, Editor in Chief

Your opinion? maria[at]hospitalityInside.com

Follow us on LinkedIn / The Think Tank www.hitt.world

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