STRATEGIES / Le Méridien presents new strategy
Magazin • 4.5.2007 • 2058
HI+

Le Méridien soars under Starwood

4.5.2007

London/Munic For two years now the brand Le Méridien belongs to the Starwood-familiy and it has outperformed Starwood’s lofty financial expectations. The global presence of Le Méridien shall grow further. A new brand direction is to strengthen the French-European heritage of Le Méridien.

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