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Occupancy is the engine

How tourism trends affect European hotel performance

European luxury hotels led the way in terms of RevPAR growth in 2024. / © aberenyi, Adobe Stock

9.5.2025

There is unprecedented uncertainty about future economic growth and consumer spending, due essentially to the ongoing trade war. Nevertheless, travel remains a top priority for consumers. For European hotels occupancy is set to become the critical factor in 2025.

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Autor

Macy Marvel

is a former professor of economics and finance at EHL who likes to analyze markets and figures from the global hospitality business. A favourite travel destination: Crete.

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