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Made by Originals

Design Hotels to trust in personalities with its new campaign

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The experience that counts, not the furniture

25.1.2008

Berlin. "To set oneself apart with reference to furniture is alone not enough. Now it's all about the experience the guest takes with him." Claus Sendlinger, CEO of Design Hotels in Berlin, has for a long time been quite picky about which hotels he accepts. Whoever wishes to be mentioned in the same breath as the 170 hotels of especial architecture and quality worldwide, must have a clear and consistent concept. Most new Design Hotels at the moment come from Germany with Asia following. Sendlinger sees a new generation of brave Design Hoteliers developing. The consortium now wants to reward these with two new tailor-made products and so bring new guests without spreading losses: As of immediately, Design Hotels is marketing new "solutions packages" for business travellers and exclusive private guests.

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