Market presence: Chain brands make Italy visible
logo
Magazin • 20.2.2026 • 44842
HI+

Market presence: Chain brands make Italy visible

Hilton Garden Inn Rome, Colosseum - Room, Rendering
The big brands are casting a new light on Italy's small-scale businesses. / © Hilton Garden Inn Rome Colosseum
20.2.2026

Italy is the most fragmented hospitality market in Europe. But market penetration is growing: ten years ago, branded rooms in Italy made up 13.3% of the total, now it's close to 20%. A small revolution. 

Would you like to continue reading?

This article is an HI+ article and only accessible for hospitalityInside subscribers. Please log in with your user data or subscribe.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

(c) 2005-2026   HospitalityInside GmbH   Allrights reserved.·This article is protected by copyright. You may not redistribute it unless you have previously purchased a license.Please be fair and observe these rules, as they are a cornerstone of our magazine,which provides you with editorially prepared information of a high standard and with carefully researched content.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","x-forwarded-for":"216.73.216.11","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"216.73.216.11"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1