Editorial October 16 2015 Message from the trade fair Stay sensible
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Message from the trade fair: Stay sensible

Message from the trade fair: Stay sensible

Dear Insiders,
Many of us are now working through the conversations and contacts from the Expo Real. Us as well. In addition to the short mood description last Friday, today a few details on real estate developments in general hotel developments in particular.
Euphoria and records can't be denied, but the big show is over as everybody is much more sensitive than in 2008. Fitting with this is our extra-news mix on the Expo Real which reflects projects and opinion. Beatrix Boutonnet noticed these fine nuances at the trade fair and identified the same at the conference panel on "cheap money". We will report on all talk rounds from the Hospitality Industry Dialogue one after the other over the coming weeks.
The Expo Real statistics also revealed for us: From a total pool of 37,857 trade fair participants, once again more of them indicated their interest in hotel real estate. If that's not good news! All details in our magazine articles.
For all users and subscribers, we have today presented the goings on at our joint stand "World of Hospitality" and at our evening event "BRICKS & BRAINS" in picture shows. Enjoy a game of 'guess the name'! See our front page.
A coming together of financiers and hoteliers in Italy is not quite as usual as north of the Alps. Our correspondent Massimiliano Sarti identified massive differences in know-how and approach in a talk-round with some big names.
Since franchisors and franchisees currently all seem to be all love and hugs, moving hand in hand through the world of hotel expansion, Susanne Stauss asked - prior to the Expo Real - how friendly the two sides actually are in day-to-day business. Their statements put the friendship in perspective.
On Tuesday, Accor opened a hotel complex comprised of an Ibis and a Novotel and presented the two owner-operated hotels as a new "laboratory" for new ideas; Novotel in particular breaks with its previous image. At the same time Accor managers Laurent Picheral, Fabien Valentin and John Ozinga underlined their new-found taste for hotel ownership. AccorHotels certainly has money for its tastes: In Paris, the name of the hotel group will adorn a huge sports and art arena at a price tag of EUR 4.15 million per year. In Spain, the city of Barcelona has showed some understanding: It has now relaxed its construction ban for hotel projects.
Our autumn survey on the "Investment Barometer" in collaboration with Union Investment is still underway! Please remember to take part. Just a few clicks won't hurt and it's a big help for the sector! After all, we want to remain sensitive to movements on the market. See above. - The full editorial …

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