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Hirmer gives Travel Charme Hotels its first new touches after acquisition

28.2.2019

Munich. "We have arrived at Travel Charme,” Dr Christian Hirmer says, Co-Shareholder at Hirmer Group, based in Munich. As of January 2018, the successful German resort hotel group has been owned by the German-wide specialist for men's fashion. Hotel real estate was already part of its diversified corporate empire, now though, Hirmer will also assume operating business. After the first year, initial synergies and changes for the resort brand are beginning to become clear. The brand will in future show its new face in the former noble spa location Bad Gastein, Austria where Hirmer will bring back to life a dilapidated hotel ensemble – and so also the location itself.

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22.3.2018

Munich/Berlin. With retroactive effect as per January 1, 2018, the Munich-based Hirmer Gruppe group of companies took over the operating company of Travel Charme Hotels & Resorts in Berlin. The documents were signed at the beginning of this week. Travel Charme currently operates eleven 4- and 5-star resorts in most beautiful locations in Germany and Austria. Three projects are currently underway, among them the company's first hotel in Italy. The Hirmer clothing store specialised in men's fashion located at Munich's Kaufinger Strasse strip mall forms the core of Hirmer Gruppe. The company became more widely known abroad in 2014: Hirmer is the owner of Hotel Campo Bahia in Brazil, where the World Cup-winning German football team was based. Hotel investments are nothing alien to Hirmer, but now the company is about to embark on a new chapter: hotel operation. The medium-sized German company is new in the industry, but it managed to assert itself against international hotel chains.