More volume with multi brands Spanish Barcelo Hotels launched a REIT and creates four brands
Magazin • 23.6.2016 • 9883
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More volume with multi-brands

Spanish Barceló Hotels launched a REIT and creates four brands

More volume with multi-brands
23.6.2016

Palma de Mallorca/Munich. The Spanish company Barceló Hotels presented its new multi-brand strategy this week along with its new company structure. Last year, it co-founded a new REIT. It also separated holding and operations into two distinct companies. The Barceló Hotel Group has thus become an owner-operator. This allows Spain's third largest hotel group to push expansion forward much more rapidly. BHG would also like to acquire smaller groups. And the company has big plans in Asia too: 100 hotels under franchise with Plateno. "We want volume," Raúl Gonzáles, CEO Europe, Middle East & Africa, said last Tuesday in Munich.

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