HI+

More volume with multi-brands

Spanish Barceló Hotels launched a REIT and creates four brands

23.6.2016

Palma de Mallorca/Munich. The Spanish company Barceló Hotels presented its new multi-brand strategy this week along with its new company structure. Last year, it co-founded a new REIT. It also separated holding and operations into two distinct companies. The Barceló Hotel Group has thus become an owner-operator. This allows Spain's third largest hotel group to push expansion forward much more rapidly. BHG would also like to acquire smaller groups. And the company has big plans in Asia too: 100 hotels under franchise with Plateno. "We want volume," Raúl Gonzáles, CEO Europe, Middle East & Africa, said last Tuesday in Munich.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

News Mix

21.5.2015

Wiesbaden. The keyword "News Mix" will bring to you tiny bits of news about considerable events of the past week(s): Ascott/Europe, Barceló/Occidental, Design Hotels/Members, Hilton/Georgia, Hyatt/Agadir, London/Tourists, Meliá/Milan, NH/Q1 2015, WP Carey/Munich, Wyndham/Bahrain.

Changing step by step

23.10.2014

Madrid. Barceló Hotels & Resorts is one of the most well-known Spanish hotel chains – at least inside Spain. Founded in Mallorca 83 years ago, the company has become a pioneer in the development of resorts, the first in the Caribbean and the US market. Today, the group is present in 17 countries and its growth seems unstoppable, even in the Spanish and European economic context. Their main expansion target: Italy. All hotels will undergo a transformation to achieve 4 and 5-star standards. Step by step, the group is silently adjusting its strategy for different markets and partnerships. Raúl González, CEO EMEA of the Group, about the company policy.