Mysterious distribution channels Survey reveals poor reservation analysis by chains
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Mysterious distribution channels

Survey reveals poor reservation analysis by chains

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Distribution check in Germany, Austria and Switzerland

26.4.2012

Berlin/Bern/Vienna. Online distribution is becoming increasingly important for the hotel industry in Germany, Austria and Switzerland. On average, 27 percent of the bookings in the DACH area are generated electronically in real time via online booking platforms, the company's own website, global reservation systems, the computer reservation systems of hotel chains and hotel co-operations or social media platforms.

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