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Navigating in a sea of uncertainty

Report reveals chains' growth 2018 in Italy – Domestic groups growing faster

6.3.2018

Milan. There is only one certainty in the Italian world of uncertainty: the presence of chain hotels in Italy is still weak, but it's growing steadily. From 2013 to 2018, the number of branded properties in the country increased by 13.8%, going from 1,308 hotels, representing 3.9% of the overall national stock, to 1,488. At the same time, branded rooms rose by 14.1%: from 143,968 to 164,196. Horwath HTL presented its report "Hotels & Chains in Italy 2018" at an event organized in Milan by the Masters in Economy of Tourism at Bocconi University. Growth will be mainly guaranteed by lease and franchising agreements.

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The relationship finder

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Milan. From a small company mainly depending on tour operators to a contemporary group distributing its product globally: Italian TH Resorts celebrated its 40th anniversary last year, boasting ambitious plans supported by several strategic partnerships. But many challenges are on the horizon, so finding the right route through today's labyrinthine market is the main mission of TH Resorts based in Padua with offices in Milan. Their recipe is to rely on strong and long-lasting relations – and to open up now to important partnerships, even border-crossing cooperation. With 17 properties accounting for 3,500 rooms in 3 segments, all located in Italy, the group is a medium-sized hospitality company by Italian standards, with an offer mainly focused on the national market today. Giorgio Palmucci, Executive Vice President of Hotelturist - TH Resorts explains.