Dear Insiders,
Accor's new CEO Sébastien Bazin declaring the chain's "asset light" strategy null and void on Wednesday. But didn't he accept the strategy as a representative of the main shareholder Colony Capital in the last years, and didn't he fire the last CEO Denis Hennequin because of the strategy's slow realisation? Hennequin's brand restructuring is also history...
Accor seems to be on a sightseeing bus tour, hopping on and off. I watched Bazin's presentation at Accor's "Investors Day" live in the internet and observed a charming Frenchman who first insulted and put down his own company only to build it up again afterwards with encouraging words. Carrot and stick – is this the new strategy at Accor?
Concerning Moxy, the budget brand of Marriott and Inter Hospitality, people also have to ask themselves if there is a powerful strategy. The project list lags far behind the pre-announced plans. This week, industry insiders told me that there are apparently discrepancies with the Scandinavian lease partner Nordic Hospitality, which may not be very familiar with the Central European market. There seems to be friction in the triangle of investor, leaseholder and franchisor. Of course, the Moxy managers are not saying anything on this matter, but finally reveal more details about the construction: the pre-fabricated modules will remain. At once, insiders raise the question of noise protection... Moxy - go live! Then we will be able to test the concept ourselves!
Currently Marriott is celebrating its 25 years of presence in Germany – an occasion for a short brand update with Gitta Brueckmann, Area Vice President Central Europe, independently of the Moxy story.
Relais & Châteaux has a new president too, as reported - and 85 new members: villas and private homes.
The senate in Berlin passed a fairly weak resolution against the grey market of holiday apartments; in France, more signs of insolvencies in the building sector are appearing; the budget chain Motel One will promote its young talents on its own campus; and the first key words about what is new at ITB 2014.
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