Novum to create its new signature brand

Hamburg. For a long time, there has not been such a fast-growing company in the German-speaking countries as today's NOVUM Hotel Group headquartered in Hamburg. Within only six years, Novum made a huge leap: starting at 12 hotels and 560 rooms, the company has 84 hotels and 8,000 rooms in 2016. The 3 and 4-star hotels running under the Novum Hotels, Novum Style Hotels, Novum Select Hotels and Novum LikeApart Hotels brands are divided among 25 locations primarily in Germany. However, expansion to Scandinavia, Benelux, Scandinavia and Southern Europe has already been decided. Three siblings doing without any payouts are leading the company, reinvesting and expanding based on strategic decisions. Now, the group is on the verge of comprehensive collaboration with major financial investors and global franchisors. Questions arising from the industry led us to ask CEO David Etmenan about the strategy he trusts in and how the rapid expansion is being financed.