On one's own journey

On one's own journey

Maria Pütz-Willems

Dear Insider,

With this weekend, the world is travelling, half of Europe will go on vacation. It feels like the industry is booming, but DACH hoteliers have tears in their eyes: At the end of the year, their profit may have risen by just 1 percent. GOP is dragging everything down with it... Susanne Stauss listened in on a discussion at "half-time" this year.     

One of the industry's larger groups, Louvre Hotels, is embarking on its own journey. CEO Federico González explains in a long interview with Sarah Douag how he wants to spice up Première Classe, Campanile & Co. The ex-Radisson CEO has taken 14 months to find his feet in the new terrain, and now comes the 5-year plan and a €400 million transformation for the group. 940 out of 1,720 hotels are still in France. Federico is now using the synergies with Radisson, including in e-commerce. Jin Jang, the parent company, watches respectfully, he says.      

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Dear Insider,

Up to 80% of a hotel's carbon footprint is attributable to the supply chain. Did you know that? Interior design is a major contributor here. JoAnna Abrams, founder and CEO of MindClick in the United States, was a very interesting source of inspiration at our HITT Think Tank in Amsterdam. I conducted a special interview with her having discovered that her business model has been working for years in the US - but that nobody knows it in Europe.         

       

MindClick analyses the material of furniture, textiles, etc., collects data and translates data into information that meets sustainability reporting requirements. Arne Sorenson, the visionary CEO of Marriott, worked with her on the "greening supply chain". She involves owners, operators, architects, designers and other suppliers, for example through motivating ratings and webinars. With this strategy, she’s able to turn data laggards into data masters. 

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