On one's own journey
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Furniture in data, finances in figures and fans for Paris
Dear Insider,
Up to 80% of a hotel's carbon footprint is attributable to the supply chain. Did you know that? Interior design is a major contributor here. JoAnna Abrams, founder and CEO of MindClick in the United States, was a very interesting source of inspiration at our HITT Think Tank in Amsterdam. I conducted a special interview with her having discovered that her business model has been working for years in the US - but that nobody knows it in Europe.
MindClick analyses the material of furniture, textiles, etc., collects data and translates data into information that meets sustainability reporting requirements. Arne Sorenson, the visionary CEO of Marriott, worked with her on the "greening supply chain". She involves owners, operators, architects, designers and other suppliers, for example through motivating ratings and webinars. With this strategy, she’s able to turn data laggards into data masters.