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On the brink of panic. Rethink!

28.1.2021

Dear Insiders,

Individual countries are already in the process of closing their borders – and this time the airports as well. The virus mutations must stay out. And even more so as there is not enough vaccine anywhere. Particularly not in the chaos of Germany. We are about to lose our good image.

The mismanagement of the pandemic, however, does not keep people from thinking intensely about travelling as analyses show – even after the horrors of 2020, which caused 11 times more damage to tourism than the Lehman crash in 2009.

At this new brink of panic it is about time to think in a radical way. To rethink. How should we deal with our clingy friend Covid? How can we live freely again? 13 experts and consultants have developed a NO-Covid strategy, for Angela Merkel. The goal: Pushing incidences to ZERO and creating virus-free zones – "green zones” – closed off and rigorously controlled, of course, "only" for a few weeks ...

The idea sounds convincing and the Chancellor thinks it's a good one, too. But will it be well received in the midst of the misery? Amid the struggle for survival of hotels whose coffers are empty? And at the emotional low point of the people who are psychologically at the end of their tether after more than three months? We have shed light on it and Professor Christian Buer comments.

And promptly, another federal state comes around the corner with its own anti-Covid method. Schleswig-Holstein is pushing ahead and would already declare a city or a region "green” at an incidence of 35. These ego trips are really unbearable.

When will Germany finally come to a national solution? When will the EU finally come to a uniform one? The USA and China are big enough to recover from their own domestic market. But for Central Europe, it is all about the EU, including Switzerland. If you block the borders, you block the domestic economy and kill yourself. Actionism over ratio, the mistakes repeat themselves after 12 months.

We’re providing some help today. Apart from uniformity, you can fight the virus with technology: with high-performance filters, reliable quick tests, with tags that can detect virus spread in gastro/hotel rooms. There are innovations that even politicians haven't heard about yet. We explain why these are so important and introduce you to three inventions – available for all to read in front of our paywall. Because this knowledge counts NOW and should be used.

Sarah Douag has intensively analysed the consequences Brexit will have for the hotel industry. At the moment, Covid-19 is drawing all the attention, but hotel managers need to look across the Thames and the Channel towards Europe. Risks and opportunities are apparent. Wyndham, IHG, Colliers and others on post-Brexit travel.

Our news mostly revolve around the EU subsidies for the large, affiliated companies, which the EU even topped up yesterday afternoon. German hotel managers are nevertheless reticent. Switzerland was also happy about more aid, but just as much about a changed test strategy that should lead out of the crisis.

HospitalityInside, like many people and hoteliers, hopes for more relaxed months that allow personal contacts again. That is why we are pushing our Think Tank from June to 13/14 September. Since the Corona requirements limit a presence on our previous event ship in Berlin, we have decided on Munich! "On land" we can welcome up to 50 people physically under Corona conditions - and the whole world virtually as well!

Please note the date and the topic: SUSTAINABILITY & DIGITALISATION: THE CHANGE DRIVERS. The Decade of Action: How Sustainability leads the agenda, how Digitalisation enables it. I am sure: This topic fits fantastically into this year! Detailed information coming soon.

Keep reading HospitalityInside! It's worth it.

Yours, Maria Pütz-Willems
editor-in-chief

Your opinion? maria[at]hospitalityInside.com

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