Perfectly staged: Musician produces art

Lindenberg's 'Atlanticanerinnen'

The new exclusive art collection for the guests of Hyatt hotels has determined today's main issue. According to two young men from Hamburg, for many hotels, art is nothing but mere deco. They both work as art consultants for hotels. And with their expertise they would very much like to contribute to the individual "handwriting" of many hotels. They talk about art as a marketing instrument, investment and insurance object.

The rock musician Udo Lindenberg lives in the Kempinski Atlantic Hotel Hamburg and with him the hotel's art: At the bar we find his "liquor paintings". Finally, several hotel groups tell us how they deal with art and one of the big art insurance companies in the world explains the insurability of art in a hotel. Art in focus - a series of four articles.

With a click, here you will find the interview with the two young art consultants.

Chicago. In a new twist on high end hotel cocooning, Park Hyatt guests may now purchase limited edition art from an exclusive collection called "Fine Art By Hyatt".

Augsburg. Art in hotels - how serious do hotel groups take this issue? The "quick survey" by hospitalityInside involving several hotel groups - without a specific art profile - sheds some light on the subject. Our three questions to all were: Is there a central art concept or a central art collection in your group? Are there any group-wide art events in your group? How much money does your chain spend for art and art events per year? / map

Cologne. One of the leading art insurance companies in the world is on good terms with hoteliers: When it comes to dealing with art, they had become significantly more professional over the past years. This also involves thinking about an art insurance. Some clues for the practice.