STRATEGIES / Powerful solo run after Hilton chapter: Scandic's expansion Europe - in an unobtrusive way
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Powerful solo run after Hilton chapter

Scandic's expansion Europe - in an unobtrusive way

Stockholm. The Swedish Scandic hotel chain - one year independent from Hilton - is focusing on expansion. The Scandinavian market leader has a lot of money backing it and has its sights on Eastern Europe, while other countries are being checked as well. In Germany, Scandic will open a 572-room hotel in the heart of Berlin in 2010. Even advancing towards southern European countries could be an option according to the Scandic management.

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572 room Scandic for Berlin

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