Protect and embrace Sustainability series 6 Shangri Las Embrace and Sanctuary projects
Magazin • 20.3.2013 • 7439
HI+

Protect and embrace

Sustainability series (6): Shangri-La's Embrace and Sanctuary projects

Protect and embrace
20.3.2013

Hong Kong. The Asian luxury chain Shangri-La Hotels & Resorts has already dealt intensely with the subject of sustainability and with the support of social and ecological projects for some years. In 2010, the initiative "Sustainability" was brought to life company-wide with activities in the areas of "Sanctuary" and "Embrace". A specific percentage of the hotel annual budget is reserved to ensure the sustainability of the projects. The strategy heavily focuses on their own staff members as well as people in the neighbourhood and attempts to further educate on a wider basis. So, large-scale marketing campaigns do not rank in Asia, but rather concrete help on location. With this, Shangri-La has a high moral-ethical business philosophy: The group would like to become a model in society.

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