Radisson & Jin Jiang: More service for guests from China
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Radisson & Jin Jiang: More service for guests from China

Radisson - Jin Jiang: Cobranding, Frankfurt 2019
The first co-branded hotel by Radisson and Jin Jiang was the Radisson Blu Frankfurt in 2019. / © map

Radisson is specifically addressing the needs of travellers from China with a feel-good programme of the same name and a co-branding campaign launched together with Jin Jiang. They are expecting many of them this year.

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Launch with anthem: Jin Jiang & Radisson now co-branded

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Frankfurt. The Radisson Blu logo now also features the Chinese characters of the new brand owner Jing Jiang, and in the rooms, the instant noodle soup heralds the new era. The Vice Chairman of Jin Jiang International, Chen Liming, and Radisson CEO Federico J. González travelled to Frankfurt for the launch of the global co-branding. The details.

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