Reacting quickly to the unexpected
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Reacting quickly to the unexpected

CEO Dillip Rajakarier on Minor's agility in the crisis and the umbrella brand

Minor Avani Seminyak Bali Resort - Staff, Service
Strength is in the calm. Minor's leap in expansion from 560 hotels today to 1,000 in five years is already based on many signed contracts. / © Minor Hotels

Dillip Rajakarier, Group CEO of Minor International, is beaming: The crisis year 2024 was a great year, and 2025 will be too. The Thai man manoeuvres the hotel group through the global lows with absolute agility. He changes his business model overnight, shifts markets and employees and achieves rate increases. 

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Autor

Maria Pütz-Willems

Maria Pütz-Willems

is a passionate writer who travelled to over 40 countries and got to know the media world from many perspectives. She has been reporting on the international hotel industry for over 30 years and founded hospitalityInside.com in 2005. She finds her balance with fresh air, sports, cooking and sociable friends.

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