STRATEGIES / Rebirth as a lifestyle brand - Former Penta Hotels to become new pentahotels
HI+

Rebirth as a lifestyle brand

Former Penta Hotels to become new pentahotels

Frankfurt. The Penta hotel name returns - as "pentahotels". Many people remember Penta along with the name of Kempinski as Lufthansa hotel brand in the 1980s and 1990s. For two years now, Peter Voit has developed a new lifestyle concept for pentahotels on behalf of the Cheng Group in Hong Kong. With the new concept, Voit wants to get a hold on major cities in continental Europe and Eastern Europe. In order to establish the brand convincingly, the company hired the architect Matteo Thun from Milan as interior designer. The existing eight hotels will all be modified and converted.

Would you like to continue reading?

This article is an HI+ article and only accessible for hospitalityInside subscribers. Please log in with your user data or subscribe.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","cp-paywall-state":"paid","x-forwarded-for":"18.222.164.11","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"18.222.164.11"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1