Recovery in small steps

Cologne. Neue Dorint GmbH narrowly missed its 2007 sales target. In the background, the hotel group with 40 hotels managed to revive the brand after the spin off of Accor, and restructured its marketing and sales departments. Dorint Hotels and Resorts can be booked again via all common channels. Managing Director Elke Schade, who has been in office for eight months, had to contend with a lot of contrary visions concerning company strategy and concept during the first few months. "Now we're getting going properly," she says about 2008 with a careful but optimistic undertone. Parallel to this interview with hospitalityInside.com, an important staff issue was announced in the background: Dr. Herbert Ebertz, founder of Dorint, long-term majority shareholder and co-partner of Neue Dorint GmbH for one year, will retire from active business completely.