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Safety is a key factor

Iran conflict: Austria's tourism chief is reorganising her marketing markets

Österreich Berge Media_16-9_c Österreich Werbung

Can you hear us? This is Austria speaking… The Iran conflict is now affecting almost every country. Austria is therefore adapting its marketing strategy and focusing more intensively than before on those markets that are already somewhat familiar with the Alpine nation. / © Österreich Werbung

1.5.2026

Austria's tourism industry is also feeling the effects of the Iran conflict and is adapting its strategy: new travellers should come from more European markets; direct flights from South America would be the icing on the cake. Safety is becoming a factor. Travellers are reprioritizing their destinations, explains Astrid Steharnig-Staudinger, head of the Austrian National Tourist Office.

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Autor

Fred Fettner

is a profound expert on Austrian tourism. He writes books, travel stories, ski guides and a quarterly. The ski enthusiast's favourite travel destination is the Far East.