STRATEGIES / Simply squeezed in-between: The Starwood concept behind the midscale brands aloft and element
Magazin • 13.2.2009 • 3704
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Simply squeezed in-between

The Starwood concept behind the midscale brands aloft and element

13.2.2009

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Starwood: The new brand is called "aloft"

30.9.2005

White Plains. Starwood Hotels & Resorts Worldwide and its W Hotels division revealed at the Phoenix Lodging Conference the official name and concept details for its new brand in the select-service hotel category: "aloft". Recently, the company had been introducing the brand under "XYZ".

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