HI+

Small steps on earth and a bed in space

22.9.2022

Dear Insiders,

With Expo Real in Munich set to begin in just ten days, many insiders will meet again and are likely to have a lot to discuss: The need for discussion is as great as last year. Since our last issue, I noticed this at the Hogan Lovells Hotel Day as well as at the congress of the procurement company Progros.

Yet optimism sounds different. Notable at present are the nerves surrounding the enormous crisis, but no one wants to give up. And that's good!

Keep talking to your colleagues - at the Hospitality Industry Dialogue, at the hotel conference at Expo Real on October 4; we set out the programme today on our Page 1. And don't forget to cast your vote - for our 9th Investment BAROMETER in collaboration with Union Investment. The online survey starts today, also on our Page 1. Join us! We all need statements from serious market participants.

"Active with hands tied" is how I titled my article from Hogan Lovells Hotel Day today. It's a simple reference to the standstill to which developers in particular are currently condemned. When standing still though, one is better able to hear other sounds: So it felt good as owners, developers and operators alike eagerly and matter-of-factly discussed caps or contract adjustments.

The world is changing only slowly and gradually though. The enormous momentum, driven by massive pressure to survive, may be reflected in devastating price increases, but not yet in digital support: For example, Progros and Prof. Christian Buer from Heilbronn presented a study on digital purchasing management in the German hospitality industry. There is still a huge gap between words and action. In this crisis, the digital adjusting screws could already help save more costs than negotiations for cheaper meat prices. But such a positive knock-on effects in their own operations are simply not yet recognised by many hoteliers and restaurateurs. They only see the current supply chain bottleneck "out there."

Soberness also returns to the figures from the world of business travellers: Both the Global Business Travel Association and the German Business Travel Association are putting the brakes on the euphoria, which has already begun to emerge in some areas: Things won't be rosy again until 2026 at the earliest. Until then, small steps count here, too.

London hoteliers, meanwhile, have outdone themselves: in their greed, as angry guests comment. In order to squeeze as much as possible from the Queen's funeral feast, hoteliers cancelled prior bookings and resold the vacated room for several times as much. And just as crazy is the fact that a couple from Vietnam allegedly triggered the recent IHG cyberattack.

Greek resort group Sani/Ikos has a new major shareholder, many executives are changing chairs, and Hilton is already planning hospitality suites for astronauts in the Starlab space station...

A bed in zero gravity - wow. That would be a real exit from this world of extremes... But unfortunately we don't have time to dream at the moment.

Yours, Maria Pütz-Willems
editor-in-chief

Your opinion? editor@hospitalityInside.com

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