Social media law: influencers and advertising
Magazin • 23.2.2024 • 41834

Social media law: influencers and advertising

Inluencer, Marketing
The majority of influencers audited ignore legal guidelines by not labelling commercial content as advertising. / © gstockstudio, Adobe Stock
23.2.2024

On 14 February, the results of a review ("sweep") of influencer posts on social media were published. The subject of this review was whether they adhere to the legal guidelines when they advertise. The results are rather unexpected. 

Would you like to continue reading?

This article is an HI+ article and only accessible for hospitalityInside subscribers. Please log in with your user data or subscribe.

© hospitalityInside.com. Dieser Artikel ist urheberrechtlich geschützt. Sie dürfen ihn unverändert für nicht kommerzielle Zwecke weiterverbreiten, wenn Sie "hospitalityInside.com" und ggf. den Autor als Quelle nennen und er mit diesen Bedingungen für eine weitere Verbreitung erlaubt und gekennzeichnet wird. Falls Sie Inhalte für werbliche Zwecke nutzen möchten, fragen Sie bitte bei uns an.

(c) 2005-2021   HospitalityInside GmbH   Allrights reserved.·This article is protected by copyright. You may not redistribute it unless you have previously purchased a license.Please be fair and observe these rules, as they are a cornerstone of our magazine,which provides you with editorially prepared information of a high standard and with carefully researched content.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","x-forwarded-for":"216.73.216.178","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"216.73.216.178"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1