"Stinge is In" is now out
A University in Cologne teaches and researches Service-Design
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Making money with niche markets
Rueschilikon/Zurich. For decades, marketing experts have preached the "Block Buster Strategy": a fifth of the range should provide four fifths of turnover. These times are now over, and growth is becoming increasingly a thing of the niche markets. What's now necessary for survival was recently explained by renowned experts at a conference organised by Switzerland's Gottlieb Duttweiler Instiitute.