HI+

Surprising deals and twists

21.2.2019

Dear Insiders,
Surprises won't stop. Even Best Western managers in Europe had no idea of the Worldhotels deal. After all, it is a rather unusual thought that a chain-like group would buy a consortium. This gives David Kong a foothold in the upper upscale segment. Geoff Andrew, CEO of Worldhotels, is also happy because of his connection to the globally known Best Western brand brings him visible benefits: among other things, greater brand awareness and scalability through reservations and loyalty programmes. But both sides don't want to rush things. Both have time now.
Not foreseeing this current deal, Susanne Stauss has been working on a long interview with Marcus Smola of Best Western Central Europe in the last weeks. Now, it fits perfectly with the 14th brand and explains the other 13. In our "Digi Talk" column, Smola once again talks separately about the subject of digitisation.
Accor CEO Sébastien Bazin has little time. The excellent 2018 results gives him wings. Now he wants more revenue from the conversion of relationships. The brand needs to enter the minds of people! With "bold letters", like Coca-Cola and MacDonald's, he said yesterday in Paris. That's why there's a new Accor logo. The loyalty programme is now called ALL – Accor Live Limitless. So, with Accor, it's off to the new experience… A multi-million-dollar brand push is on the agenda, as well as more care for the company's employees. Losing 50,000 employees in a single year is simply too expensive. Bazin wants lifestyle and top talents – and is turning the revenue screws to achieve this goal.
The new HOTREC President, Jens Zimmer Christensen, who has been in office since January, has a lot of time. Well, in politics, you need a lot of patience. In his interview with Sarah Douag, however, he seems quite satisfied with the industry. But this is something you can really discuss on.
From the news: Accor, Hilton, Hyatt, IHG, Marriott, Scandic, and Wyndham have presented their balance sheet figures for Q4 2018 or the entire year. Reports shed light on the hotel markets in Greece and Lisbon, others predict market developments for the EU. In Italy, a court sentenced Airbnb to pay the flat-rate tax on short-term rental. And there is a lot more in today's colourful edition. And there is a lot more in today's colourful edition... Have fun reading, dear Insiders!

Yours, Maria Pütz-Willems, Editor in Chief

Your opinion? maria[at]hospitalityInside.com

Follow us on LinkedIn / The Think Tank www.hitt.world

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