Switzerland OTAs dominating
Magazin • 23.3.2017 • 10393
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Switzerland: OTAs dominating

23.3.2017

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Study: 3 OTAs dominate over 90% of the European market

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Brussels. The dependency of hotels on OTAs continues to increase: the three booking platforms Priceline/Booking.com, Expedia and HRS are dominating with a common market share of 92%, of which the Priceline Group takes over 60%.

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