Taking off with own brands

Bad Arolsen/Parsippany. Wyndham and Hospitality Alliance have placed their cooperation on new feet. In connection with this, the exclusivity for the development of the Ramada brand in Germany by Hospitality Alliance has ended.

Bad Arolsen. Hospitality Alliance plc, 63 hotels in size and exclusive franchisee for the Ramada brand in Germany and Switzerland, aims for a clearer image. The former mix consisting of Treff and Ramada Hotels will no longer exist. In this respect, the sale of the Ramada brand from Marriott to Wyndham Worldwide in 2004 plays an important role. Chairman Alexander Fitz is currently announcing new openings in Austria and Switzerland as well as marketing diversifications. In addition, Hospitality Alliance needs to distinguish itself from Corinthia Hotels, with which Wyndham announced a joint expansion in Europe only two weeks ago.

Bad Arolsen. Hospitality Alliance plc has been consolidated. For eight years, the franchisor for the Ramada brand in Germany and Switzerland has made good figures. For the first six months of 2006 too, a 10.6% plus in profit has been recorded. Wyndham's biggest franchisor worldwide has cleaned its portfolio of non-profitable entities and is now expanding, even into Germany's border countries. Hospitality Alliance in facts and figures.