STRATEGIES / Taking the lead - In the Accor Group, Sofitel tries to make its mark as an independent unit
Magazin • 6.3.2009 • 3780
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Taking the lead

In the Accor Group, Sofitel tries to make its mark as an independent unit

6.3.2009

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Paris/Bejing. Sofitel Luxury Hotels will elevate the brand into the premium-end of the international luxury hotel market and to the top brand of the French Accor SA. The group announced this ambitious strategic plan last week in Bejing. Sofitel Luxury Hotels will broaden its luxury offer with the creation of two sister brands.

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