A HEART FOR GUESTS WITH A SOFT SPOT FOR STORIES AND SOCIETY
With Tante ALMA Hotels, a player enters the stage: quirky and shrill, it rolls up a growing market segment of the hotel industry. Long-stay and short-stay under one roof. And in the best community. The 3* and 4* locations can currently be found in the German university cities of Cologne, Bonn, Mannheim, Mülheim an der Ruhr and Erfurt. Further locations are to follow.
The concept: "Stay overnight with your aunt and choose one of the cosy guest rooms. There is always something to discover. Stories to touch. And there is stuff everywhere". That is how Tante ALMA would probably put it herself. Overloaded, sometimes kitschy. Never boring. And a special kind of community space: music room with record player, living room with plush sofa, playroom and communal kitchen. And her personal "social programme": (digital) early-morning sports at 7.15 a.m. on the smart TV or streamed to your own device and coffee break with cake and eggnog punctually at 4 p.m.. Sunday at 8.15 p.m. is “Tatort” time in the living room. Nevertheless, all guestrooms offer today's comfort with fast W-Lan, large flatscreen, comfortable bed and bathroom. Tante ALMA's distribution strategy is also special: business travellers and urban nomads on short city trips are just as welcome as students on the university waiting list. The hotels are authentic in each of their locations, and each tells a story from Tante ALMA's life.
Tante ALMA Hotels concludes long-term leases or management contracts for existing and project hotel properties in university cities in Germany and Europe. The tenant is Tante Alma Hangout GmbH, based in Frankfurt am Main. Shareholders of the GmbH, founded in 2020, are Solutions Holding GmbH and GG Family Holding GmbH.
Through the sustainable implementation of the design concept and the cost-effective integration of a contemporary concept into an existing hotel, Tante ALMA Hotels offers a real alternative to cost-intensive adaptations to a standardised hotel product and is therefore particularly suitable for smaller hotel units.
